Dynamics 365 & Industry Accelerator for Media & Entertainment

Dynamics 365 & Industry Accelerator for Media & Entertainment

The industry accelerator for media and entertainment is focused on these solutions:

  • Event & venue management
  • Sports management
  • Ticket sales
  • Display & advertising sales
  • Guest management

What is an Industry Accelerator?

An Industry Accelerator allows an organization to implement some configuration and customization items into a CRM system to save on design and build time by using commonly used tables, fields, views and relationships that are common to a specific industry. A few months ago, Microsoft added a new one for the media and entertainment industry.

How does this impact you? Well, if this looks like a good place to start, it means less time building customized pieces you need and lets you get started right way using some of this design. Also, it’s free with any Dynamics 365 license. Free is always a bonus! This gives you an excellent framework to start from for any entity (table) that is a good fit.

In their β€œApril release,” Microsoft made this accelerator available to everyone.

Event & Venue Management

The event and venue management solution includes these entities (tables):

  • Venues
  • Facilities
  • Attractions, attraction tracks, and attraction schedules
  • Concession stands and partners
  • Gates
  • Hours of operations
  • Weather conditions
  • Talent
  • Media assets and asset categories

Also included are forms, dashboards and other assets to help show and cull together reporting on event and venue management.

Event management dashboard: Industry Accelerator for Media & Entertainment
Sample form to track an event, including areas for ticketing, venues, weather conditions and more – from Microsoft documentation.

The accelerator also includes an event registration portal (portal licensing is required), where a customer can search for upcoming events, view their details and register to attend events.

Image of the event registration portal: Industry Accelerator for Media & Entertainment
Sample event registration portal, from Microsoft documentation.

Sports Management

The sports management solution includes the following entities (tables) in Dataverse:

  • Venues
  • Facilities
  • Attractions, attraction tracks & attraction schedules
  • Concession stands & partners
  • Gates
  • Hours of operations
  • Weather conditions
  • Talent
  • Media assets & asset categories

This part of the accelerator is for sports leagues, teams and organizations to schedule seasons, games, players, referees and other key officials. Here is one of the forms included:

Sports events screen
Sample form in Sports management.

Ticket Sales

The ticket sales solution includes these entities (tables) in Dataverse:

  • Tickets
  • Admissions
  • Seat maps, seat tiers, seats, sections and rows

Here is a sample dashboard that’s included in the accelerator to help track ticket sales:

Ticket sales dashboard - Industry Accelerator for Media & Entertainment
Dashboard to show ticket sales metrics.

Advertising Sales

The advertising sales solution includes these entities (tables) in Dataverse:

  • Sponsorships
  • Ad zones
  • Ad segments & ad segment groups
  • Ad spots
  • Television market areas
  • Regions
  • Zip codes

Fan & Guest Management

To aid in fan and guest management, the industry accelerator for media & entertainment includes forms and dashboards targeted towards simple solutions. Dashboards, forms and details about guest history, loyalty programs and other attributes make this a great option. The focus here is to track the journey from a potential customer or casual guest to becoming a deeply engaged fan or regular attendee.

Fan and guest management dashboard: Industry Accelerator for Media & Entertainment
Dashboard tracking guest management in Dynamics 365, from Microsoft documentation.

Test Drive the Accelerator & More Resources

Ready to test drive this accelerator? Download the Dynamics 365 media and entertainment accelerator from AppSource.

For more information, check out these resources:

Heidi Neuhauser
Posted on:
Heidi is Director of Customer Success at Reenhanced. With more than a decade of experience in CRM, she has a wide variety of industry and product knowledge working with organizations of all sizes to implement and rescue Dynamics 365 and/or Power Platform and train end users. Heidi is a Microsoft Certified Professional with numerous CRM, Dynamics 365 and Power Platform Certificates and a CRMUG All-Star.
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