Dynamics 365 & Industry Accelerator for Media & Entertainment
The industry accelerator for media and entertainment is focused on these solutions:
- Event & venue management
- Sports management
- Ticket sales
- Display & advertising sales
- Guest management
What is an Industry Accelerator?
An Industry Accelerator allows an organization to implement some configuration and customization items into a CRM system to save on design and build time by using commonly used tables, fields, views and relationships that are common to a specific industry. A few months ago, Microsoft added a new one for the media and entertainment industry.
How does this impact you? Well, if this looks like a good place to start, it means less time building customized pieces you need and lets you get started right way using some of this design. Also, itβs free with any Dynamics 365 license. Free is always a bonus! This gives you an excellent framework to start from for any entity (table) that is a good fit.
In their βApril release,” Microsoft made this accelerator available to everyone.
Event & Venue Management
The event and venue management solution includes these entities (tables):
- Venues
- Facilities
- Attractions, attraction tracks, and attraction schedules
- Concession stands and partners
- Gates
- Hours of operations
- Weather conditions
- Talent
- Media assets and asset categories
Also included are forms, dashboards and other assets to help show and cull together reporting on event and venue management.

The accelerator also includes an event registration portal (portal licensing is required), where a customer can search for upcoming events, view their details and register to attend events.

Sports Management
The sports management solution includes the following entities (tables) in Dataverse:
- Venues
- Facilities
- Attractions, attraction tracks & attraction schedules
- Concession stands & partners
- Gates
- Hours of operations
- Weather conditions
- Talent
- Media assets & asset categories
This part of the accelerator is for sports leagues, teams and organizations to schedule seasons, games, players, referees and other key officials. Here is one of the forms included:

Ticket Sales
The ticket sales solution includes these entities (tables) in Dataverse:
- Tickets
- Admissions
- Seat maps, seat tiers, seats, sections and rows
Here is a sample dashboard that’s included in the accelerator to help track ticket sales:

Advertising Sales
The advertising sales solution includes these entities (tables) in Dataverse:
- Sponsorships
- Ad zones
- Ad segments & ad segment groups
- Ad spots
- Television market areas
- Regions
- Zip codes
Fan & Guest Management
To aid in fan and guest management, the industry accelerator for media & entertainment includes forms and dashboards targeted towards simple solutions. Dashboards, forms and details about guest history, loyalty programs and other attributes make this a great option. The focus here is to track the journey from a potential customer or casual guest to becoming a deeply engaged fan or regular attendee.

Test Drive the Accelerator & More Resources
Ready to test drive this accelerator? Download the Dynamics 365 media and entertainment accelerator from AppSource.
For more information, check out these resources: